ALS Ice Bucket Challenge Has Lead to A Donations Increase of Over 1000%

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A bucket. A bag of ice + water. And someone to record and post the moment for posterity. That’s all it takes to raise money for a good cause.

The latest online craze is called the ALS Ice Bucket Challenge. Perhaps you’ve been tagged to do it, or have friends and co-workers who have participated as the viral challenge seems to have gone amuck this summer. And things really got interesting when a number of high profile figures took to their smartphones and got involved. “Weird Al” Yankovic starts things off with an awesome effort:

The Ice Bucket Challenge refers to a dare game in which the participant must pour a bucket of ice water over his or her head and nominate any three individuals to perform the same challenge within the next 24 hours. If a nominee fails to complete the challenge within time, he or she is expected to donate money for research and treatment of Amyotrophic Lateral Sclerosis (ALS), commonly known as Lou Gehrig’s disease. Of course many donate as well as perform the feat.

Batman v Superman: Dawn of Justice star Ben Affleck dragged his wife in on the act (I believe TIME had the best headline with “Jennifer Garner Dumps Ben Affleck for ALS Ice Bucket Challenge”): 

And watch as Jimmy Fallon, Rob Riggle, Steve Higgins, The Roots, and Horatio Sanz complete the challenge together (with a bonus from Justin Timberlake on the clip):

Meghan McCarthy, co-executive producer/head writer of My Little Pony: Friendship is Magic prompted Bronies (via Twitter) to contribute to the cause:

Arrow’s John Barrowman took the plunge. So did Hawaii Five-0’s Jorge Garcia, Alex O’Loughlin, and Daniel Dae Kim; The Avengers’ Tom Hiddleston; the members of the Let’s Play webseries Game Grumps; Community’s Danny Pudi; Iron Man’s Robert Downey Jr.; and Charlie Sheen. After all, it’s an honor just to be nominated, right?

Guardians of the Galaxy’s Chris Pratt did things a little differently “for a good cause”:

Pratt’s co-star, Dave Bautista, was quick to respond as Lou Gehrig is one of his heroes:

They say it’s not what you know but who you know. Challenger Oprah Winfrey called out her friend Steven Spielberg, who in turn nominated Star Wars Episode VII director J.J. Abrams. Abrams took the ice bath in a clip where he reveals that his grandfather, Samuel Abrams, suffered from ALS – and he dedicates the challenge to him:

Done right, the Ice Bucket Challenge raises both awareness about the disease and funds for the ALS Association. Video hits have helped prompt $22.9 million in donations compared to $1.9 million during the same time period last year (July 29 to August 19).

“The ALS Association is thankful for the incredible generosity and spirit of the thousands of people who have accepted the Ice Bucket Challenge,” said Barbara Newhouse, President and CEO of The Association. “These dollars will make a difference in propelling The Association’s three-prong mission.” That mission includes providing care services to assist people with ALS and their families through a network of chapters working in communities across the nation, and a global research program focused on the discovery of treatments and eventually a cure for the disease. In addition, The Association’s public policy efforts empower people to advance public policies in our nation’s Capital that respond to the needs of people with ALS.

Torrance Coombs and Toby Regbo of the CW’s Reign remind viewers to donate while adding a twist of their own. Check it out:

‪#‎IceBucketChallenge
#StrikeOutALS

The most epic though is perhaps the Foo Fighters…

Have you met the challenge and/or donated to this worthy cause? Which celebrity video has been your favorite? Sound off on the GEEK Facebook page, or add your comments below.

Also, as was bound to happen, the success of this whole thing going viral has spawned imitators, and there is a worthy and easy one to do for animal lovers: The Spayed Club is asking you to post a selfie of yourself and your favorite pet as well as donate.

This comes from their Facebook Page:

In the spirit of the Ice Bucket Challenge, I’m taking The Spayed Club Selfie Challenge by posting a selfie of me and my favorite pet! Did you know that tens of thousands of healthy companion animals are euthanized every year in the Greater Philadelphia area, and 3-4 million across the US? TSC works today to prevent the unwanted litters of tomorrow from ending up in shelters. *Spay/neuter saves lives!*

To participate, post a pet selfie and go to our website, www.thespayedclubclinic.org, to contribute to the cause, even if it’s only $5. TSC uses 100% of contributions today and every day to help animals. Copy and paste this [text] into your post with #thespayedclub (make sure your photo is public!) so we can see who’s taking our challenge! And have fun!

Nominate your animal loving friends to participate!


Images: YouTube, PopSugar, NBC

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