The book "Console Wars" by Blake J. Harris is getting the Hollywood treatment as Seth Rogen & Evan Goldberg will write and direct the movie adaptation being produced by Scott Rudin.
As a child growing up in the 1990′s, there was always a rivalry that played out between my friends and myself: Nintendo versus Sega. There were always people that championed the speed and edginess of Sonic the Hedgehog and the Sega Genesis compared to those that argued Mario was the ‘King of Gaming’ with the Super Nintendo leading the way. Whether is was the Sonic secret weapon of “Blast Processing” or the Nintendo equivalent of “Mode 7″, it was always a fascinating battle of who can be the apple of many adolescent boys eyes (at least until they discovered Jenny McCarthy or Baywatch). However, there was a deeper origin to this competition between gaming companies and it is detailed in the book Console Wars by Blake J. Harris, which comes out May 13, 2014. The book will go in depth on how Sega, the upstart from America, went up against the juggernaut of Japanese-based Nintendo and made it a battle of the ages with unorthodox marketing and ideas and propelled the video game industry to billions and billions of dollars of growth.
In a world where Steve Jobs can have several movie adaptations in development or released, or the creator of Facebook could have an Academy Award-nominated film for best picture, it only makes sense to carry this tech version of David versus Goliath tale to the screen. To tap Seth Rogen and Evan Goldberg, who also wrote the foreword for the book, just might be the smartest way to get it started. The book goes off several interviews between Sega and Nintendo employees and it will be interesting to see how the Rogen/Goldberg team will tackle it. Of course, they grew up during the same time period so they could easily get a sense on how make the story appealing to their peers and the moviegoers at the same time. The adaptation is being produced by Scott Rudin, who was behind The Social Network, Moneyball and is developing a series for HBO called Silicon Valley, as well as the biopic of Steve Jobs based off the Walter Issacson biography. More or less, Rudin has been behind some great book to movie adaptations involving business and technology and making it accessible to the casual moviegoer while maintaining integrity and critical success.
There’s no timeline as to when this movie will be released or even start production but it’s good to know that some great creative minds will be handling a trip down nostalgia lane to the 1990′s. That and This Is The End was amazing so anything that those two guys do would be aces in my book.