With the recent release of the second Oculus Rift developer kit, Facebook wants Hollywood to start making content for the eventual consumer version.
After spending $2 Billion to buy Oculus VR, Facebook obviously wants to make money on their investment. While games have been the primary target of the Oculus Rift so far, it seems that Facebook is attempting to woo Hollywood with their new virtual reality device.
Even though the Oculus Rift has been used at trade shows to create unique movie experiences, nothing has been released for consumers. HBO famously made a VR experience where one “climbed” the wall from Game of Thrones, while at the 2014 San Diego Comic-Con Legendary Pictures allowed you to pilot a Jaeger from its Pacific Rim franchise, and Fox included the Oculus Rift to let you experience Cerebro from their X-Men movies. If Facebook is successful in its talk with Hollywood, you can expect more of these experience to come to your own personal Oculus Rift.
Like all formats, content is key to getting accepted my mainstream consumers. Like HD and 3D, Oculus would need a wide range of content to become driving force in the industry. Unless there is a large number of things to do with the Rift, people simply won’t shell out the money for one. If Facebook is successful though, we’ll see tie-in games, experiences and even movies being made for VR consumption. Imagine a nature documentary where you could look around the forest clearing you stand in taking in all of your surroundings. It’s things like this that will make the Oculus Rift sell.
Though there has been no firm release date set for the consumer version of the Oculus Rift, Facebook is obviously hoping to have content ready to launch with the consumer version. In the meantime, the Hollywood hype machine can start talking about all the new experiences they’ll be creating for consumers. Who knows, maybe you’ll get to wander around Star-Lord’s ship when Guardians of the Galaxy 2 hits theatres.
Image via Oculus VR