Marvel and Lowrider Team-Up to Celebrate the All-New Ghost Rider

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The arrival of the All-New Ghost Rider is hitting on all cylinders as Marvel and Lowrider Magazine team up and take a look at Robbie Reyes, the Dodge Charger driving Spirit of Vengeance!

One of the first new titles mentioned as All-New Marvel NOW! kicked off, we have been patiently waiting for the newest Ghost Rider to hit the streets, especially when we discovered his new ride was going to be a classic Dodge Charger. This got fans of all kind in on the action, which potentially inspired the new and unique cross-promotion between Marvel Comics and Lowrider Magazine:

LOWRIDER MAGAZINE will feature the cover story of “Marvelous Mayhem”. The publication will, for the first time ever, feature the all-new Ghost Rider, including a stunning cover model and the meticulously designed monthly lowrider custom car, all gorgeously rendered by red-hot writer/artist, Felipe Smith.

 Marvel and Lowrider Team Up to Celebrate the All New Ghost Rider

On sale in April, this one-of-a-kind issue of LOWRIDER MAGAZINE, will feature an exclusive interview with Marvel’s Editor in Chief Axel Alonso and ALL-NEW GHOST RIDER writer, Felipe Smith featuring pages from ALL-NEW GHOST RIDER #1 to entice LOWRIDER MAGAZINE readership to continue chasing the adventures of the all-new Ghost Rider, Robbie Reyes.

Jonathan Rheingold, Marvel’s V.P. Custom Solutions & Ad Sales, emphasizes how Robbie Reyes – Ghost Rider – is the perfect character to bridge both publishing outlets, “Robbie, the most recent host of the Spirit of Vengeance, Ghost Rider, represents the quintessential individual that would be a reader of Lowrider. When the Marvel editorial team was seeking a magazine partner to help promote the release of the ALL-NEW GHOST RIDERLOWRIDER MAGAZINE was at the top of our list. This is a great illustration of life imitating art and art imitating life.”

Joe Ray, Editor of Lowrider Magazine echoes Rheingold’s comments, “The lowrider community is a largely Hispanic-dominated culture whose influence was born out of the Los Angeles lifestyle. With the new Ghost Rider being of Hispanic descent and out of East L.A., many of our readers and fans will instantly have a connection with him and want to explore a comic that echoes their own unique Los Angeles and auto-enthusiast lifestyle.”

Once again, the biggest creators bring you the biggest characters in the biggest stories…and it’s happening NOW! with ALL-NEW GHOST RIDER and LOWRIDER MAGAZINE.

ALL-NEW GHOST RIDER #1 drifts into stores this March!  For more on Ghost Rider & All-New Marvel NOW!, please visit now.marvel.com and join in the conversation on Twitter with hashtag #MarvelNOW.

With car aficionados and comic fans alike celebrating the launch of All-New Ghost Rider, Robbie Reyes is off to a good start as the new Spirit of Vengeance, and we couldn’t be more excited to see more in April!

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