Netflix scored big today! Via press release, they revealed that they’ve entered into a multi-year licensing agreement with The Walt Disney Corporation that will make them “the exclusive U.S. subscription television service for first-run live-action and animated feature films from The Walt Disney Studio.”
The deal will allow Netflix to add 2016 Disney-produced theatrical releases to its Instant Watch catalog at the same time they’re brought to pay-per-view; it will permit them to add “high-profile” direct-to-DVD releases from 2013, too. This includes content from Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios and Disneynature. The press release announcing the deal made no mention of Lucafilm, though.
“Disney and Netflix have shared a long and mutually beneficial relationship and this deal will bring to our subscribers, in the first pay TV window, some of the highest-quality, most imaginative family films being made today,” said Ted Sarandos, Chief Content Officer at Netflix. “It’s a bold leap forward for Internet television and we are incredibly pleased and proud this iconic family brand is teaming with Netflix to make it happen.”
This is a pretty huge deal that I hope will lead to more studios embracing the power of instantly streaming media. I can’t help but think of Netflix as Aladdin poised to show Big Hollywood Executives “A Whole New World.” Onwards and upwards!