Hulu’s first Super Bowl commercial doesn’t pull any punches. It’s another teaser for their much-anticipated new series The Handmaid’s Tale, based on Margaret Atwood’s classic dystopian novel of the same name.
Earlier this year, Hulu released a shorter teaser for the series that saw Elizabeth Moss’ character Offred narrating a disturbing look at her life as a handmaid in Gilead a.k.a America, post violent right-wing takeover. Interested in visiting? Here’s what you should know: the birth rate is staggeringly low, but not to worry! As The Leftovers veteran, Ann Dowd, explains, the new regime has handily eliminated all female rights, so there’s a plethora of women available to be Handmaids, women who serve as concubines for high-ranking officials and produce the babies their often barren wives cannot. Makes sense, no?
Surprise, surprise, not everyone’s on board. As Joseph Feinnes’ Commander states, the new regime tried to make the world better–but “better never means better for everyone.” The new teaser focuses on the violence and anger inherent in this new society, featuring shots of Feinnes’ bitter, displaced wife, Serena (Yvonne Strahovski), the eerily blissful smile of a newly one-eyed, but pregnant handmaid, and literal blood in the streets of a town in Gilead. The first teaser gave us a tiny peek into their world. This one opens the door just a bit wider, and it’s more of nothing you want desperately to see.
The Handmaid’s Tale also stars Joseph Fiennes, Samira Wiley, and Yvonne Strahovski. The ten-episode series premieres April 26th on Hulu.