Nintendo drew up a buzz on Twitter recently after announcing that for a limited time, Kellogg’s will be putting out a Super Mario Odyssey-themed cereal in stores across the United States, starting December 11, 2017.
It took some time for many on Twitter to realize it wasn’t a joke, but rest assured, this is really happening.
Nintendo of America Senior VP of Strategic Initiatives Tom Prata confirmed:
“This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways [.] We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”
— Nintendo of America (@NintendoAmerica) November 30, 2017
Based on the box’s artwork, the cereal is essentially Lucky Charms, with the same combination of fun-shaped oat and marshmallow pieces, but instead of pots of gold and rainbows the cereal features stars, mushrooms, hearts, and other iconic Mario symbols.
Further to that, each box works as a functional amiibo compatible with Super Mario Odyssey. Players can scan the box over the Nintendo Switch’s IR reader while playing Odyssey to earn a handful of coins or a heart.
When we learned of the news we were mostly shocked that a Mario-based cereal didn’t already exist, considering the character’s been a family-friendly icon for decades. And as it turns out, this isn’t the first time Nintendo’s famous plumber graced a cereal box: in the late ’80s, Nintendo licensed Mario and Zelda to the now defunct company Ralston Cereals, for a product they called the Nintendo Cereal System. A play on the Nintendo Entertainment System which was out at the time, the cereal came with two bags inside: One themed with Mario-related bits (not unlike the one being made now with Kellogg’s), and another styled with The Legend of Zelda bits:
Nintendo of America has been doing a wonderful job marketing their brand following Super Mario Odyssey‘s launch in October. Just over a week ago, Mario had a large presence in Toronto, at Canada’s Santa Claus Parade, where Nintendo got their own float and handed out free hats shaped like Odyssey‘s new character, Cappy (we arrived minutes after they stopped handing them out, and we’re still a little sad about that).
This new Super Mario cereal and the positive reception to it on social media is the latest indication of the banner year Nintendo and the lovable Mario have had in 2017.
Images: Nintendo, Kellogg’s
Source: Nintendo of America