The teasers were shown as several short 10 second clips which reveal almost nothing about the film. It seems an odd choice for them to begin marketing the movie in this way as general audiences not familiar with the anime could find the clips more confusing than anything.
It doesn’t make a lot of sense to not reveal outright that Scarlett Johansson’s character, Major Motoko Kusanagi, is a cyborg. This is a strange way to market the movie because her existential exploration of self is generally central to the thematic content of the anime. That being the case, the audience needs to know that about the Major early on to understand those themes. Granted, the teasers do imply that she’s not human, but to wider audiences unplugging something from the back of your neck doesn’t equate to cyborg. This is especially true considering The Matrix films did something similar with humans and oddly enough, that was inspired by the Ghost in the Shell anime.
Check out the teaser clips below.
Now, while these first look clips seem relatively nonsensical and reveal next to nothing, it’s not necessarily indicative of whether the finished product will be good or not. One thing that fans of the anime should be encouraged about is their attention and homage to the anime in the second clip. It looks like it’s straight out of the anime so hopefully there’s more of that to come.
Although most of the clips feature Johansson, the fourth clip does give us our first official look at Takeshi Kitano’s character Daisuke Aramaki. The chief of Section 9 is seen firing a massive revolver at someone or something and he doesn’t look too happy to do it. That may suggest a betrayal on his part, or perhaps disgust for a traitor on the receiving end.
Overall, while the teasers are somewhat intriguing, Paramount could have done a better job creating buzz around the film by doing something different with them. This is clearly evidenced by a fan edit of the clips into a more cohesive teaser utilizing some of the original score from the first anime movie, which you can see below.
In any case, hopefully this film will be good enough to break the stigma attached to live action adaptations of anime. After all, previous well-known attempts Dragonball Evolution and The Last Airbender were catastrophes. The film is slated to release on March 31, 2017.
Alright Ghost in the Shell fans, what do you think of the teasers? Do these get you excited for the film? Do you think Ghost in the Shell will overcome the previous disastrous live action attempts? Let us know what you think in the comments below.
Images: Paramount Pictures, Production I.G.