In the battle between quantity and quality, producer Greg Berlanti has found a way to have his $400 million dollar cake and eat it, too. The CW mogul – who’s been working with Warner Bros. since he started as a writer and producer on Dawson’s Creek in 1998 – recently signed a gargantuan deal to keep producing new and original content through 2024. If you’re a fan of anything The CW has released in the last decade – which is probably the case if you’re a DC fan – you need to care about this deal, especially when you realize just how much television Berlanti actually makes.
The Flash, Supergirl, Riverdale, Blindspot, and Constantine are just a few of the record-breaking number of shows under Berlanti’s watch. His recent directorial outing – Love, Simon – proved him to be a media magnate with the soul of an artist, and he’s done a great job at establishing a uniformity and reliability with each subsequent project, especially those in The CW’s interconnected (and ever-expanding) DC universe. The shows all still manage to offer a unique experience, and the crossover events really do feel like just that: events. If there’s anything small screen superheroes need right now, it’s someone who understands the medium, its limitations, and its advantages over big-budget theatrical releases.
#LOVESIMON opens tonight/this weekend. Myself @therealnickrobinson & everyone who made this film made it with love and hope for movies like this to follow. Please see it, talk about it, get family and friends to see it then maybe see it again for all the times you couldn’t and for all the kids who don’t have it in their hometown tonight — so that maybe they soon can. We all deserve a great love story. Thank you to the amazing work family who worked on this and to my own family and @robbierogers for being my rock through this and my own happy ending that i never thought I’d get. ❤️🤓
With The CW’s extended DC universe, Berlanti has proven time and time again that he’s the person for the job, and he’s showing no signs of slowing down. Currently, the producer is working with Akiva Goldsman and DC’s Geoff Johns on a live-action Titans streaming series that will lead into a planned spin-off, Doom Patrol, in 2019. Outside of the DC projects, Berlanti has displayed a similar interest in creating expanded television universes that span multiple shows and channels. The Riverdale universe, for example, is expanding with Netflix’s upcoming Chilling Adventures of Sabrina series starring Kiernan Shipka, with plans to have Riverdale for a third season in September.
Warner Bros. needs to keep Berlanti onboard for as long as possible, and they’ve made it very clear they’re willing to do that by any means necessary. This deal basically means the sky is the limit, for Berlanti and the shows he produces. In just a few years, he’s managed to create a DC empire on The CW, and who knows what he’ll do with another decade or so at his disposal? Judging from his IMDb page, Berlanti doesn’t plan on slowing down anytime soon, with a number of projects in some stage of production and even more in development. It’s rare to see a franchise producer understand the material (and the best context for it to exist) quite like Berlanti does, and this new deal has allowed us to breathe a collective sigh of relief.
Images: The CW, NBC, Netflix