With Modern Family returning tonight, FOX took to benches and beds for a fun and different ad campaign promoting their release of the season 4 DVD.
Fresh off an Emmy win, Modern Family is heading back to your TV’s tonight with an hour long premiere. To promote their return, and the release of season 4 on DVD and Blu-ray, the show literally took to the streets with a “bench campaign” featuring everyone’s favorite real estate agent, Phil Dunphy.
That’s right, if you happen to live in the Los Angeles area, you can head out to find a bus bench with Phil’s face on it, take a picture of yourself with it and then tweet it for a chance to win Modern Family season 4 on DVD!
If you don’t happen to live in southern California, don’t despair for you too can partake in the Modern Family fun. Packaged with a limited number of season 4 DVDs and Blu-rays, is this “Phillowcase” that lets you snuggle up at night with your favorite TV dad, Phil Dunphy, up close and personal.
These limited edition DVDs are only available at Target so head to your nearest store today! Are you ready for season five of Modern Family to premiere tonight? How about a promo to get in the mood.
Modern Family returns to ABC tonight at 9/8 central.