It feels like fans of The Dark Tower have been taken for a roller-coaster ride over the past couple of years. A lot of “will they or won’t they?” with budget constraints, studio drop-outs, creative differences and talent-changes riddling the prospect of ever seeing Stephen King‘s magnum opus hit screens of any kind. Looks like that’s all coming to an end as shooting of the film is almost complete and the marketing machine is underway with the first official promo image for The Dark Tower.
The structure that binds all space and time is occupying negative space in a new poster for the film version of Stephen King’s The Dark Tower. Off to the right of the image is the date: July 28. Confirming that (at least for now) the movie is sticking with its summer debut date even though no trailer or [complete] footage of any kind has been released yet.
The poster itself is simple and effective, essentially juxtaposing Idris Elba’s Gunslinger and Tom Taylor as Jake Chambers opposite an image of Matthew McConaughey as The Man in Black, the silhouette created by the buildings around them should reveal an image familiar to fans of the books. The image was first shared via Stephen King’s Facebook page earlier this week. The release of this first poster could signal that a trailer is very imminent so just be a little more patient.
The first movie, with Nikolaj Arcel directing, stars Idris Elba as a roaming knight known as Roland the Gunslinger, who is on a mission of revenge against the Man in Black, a sorcerer played by Matthew McConaughey. They live on a plane of existence known as Mid-World, which has tangential relationships to our own, but a boy from present-day New York is having visions of this other place — and the ominous tower that stands at its center.
The Dark Tower hits theaters this summer on July 28.
Images: Columbia Pictures, Grant Publishing