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The Hunger Games: Mockingjay, Part 1 – New Trailer & Ad Campaign

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Fans get a sneak peak at what The Hunger Games: Mockingjay, Part 1 will hold in our first look at Panem and its very creepy President Snow (Donald Sutherland).

While the first Hunger Games movie left fans of Suzanne Collins’ distopic book trilogy with a bit of a Twilight taste in their mouths, a new director for the sequel changed everything. Hunger Games: Catching Fire was a bit more in focus as to the story and the message of the books, which is the epic adventure of the unwitting heroine, and a scathing commentary on the direction we may well be headed. While the book series follows tribute Katniss Everdeen (Jennifer Lawrence) as she sacrifices herself as tribute for the barbaric Hunger Games, a blood drenched contest among the nations children designed to entertain the capital and remind the districts of Panem just how powerful the capital is.

The new angle in advertising from Lionsgate points us back to the matter at hand, which is how to deal with the Capital. After the exciting finale of Catching Fire, the Capital is well aware of Katniss’ involvement in the growing rebellion, but they have something she wants; Peeta Mellark (Josh Hutcherson), the boy she has sworn to protect and the dead eyed right hand of Snow in the trailer/propaganda piece. While Katniss has little desire to be told what to do by her newfound allies, she is willing to do most anything to save Peeta from the clutches of President Snow, even if that means playing the game of revolution that has been set up all around her.

These new stunning press images released by Lionsgate/the Capital exemplify the Capital’s tactic of using propaganda to manipulate the masses, and seem to be having the desired effect as they make their way through social media via shares and likes.

Lionsgate’s new ads bring the fans into the film rather than blasting them with images of logos and characters. This tactic speaks to the shift in movie styles, and adds to the mounting excitement as the premier of Hunger Games: Mockingjay, Part 1 draws ever nearer.

The film also stars Woody Harrelson, Liam Hemsworth, Elizabeth Banks, Julianne Moore, Stanley Tucci and the late Philip Seymour Hoffman. No doubt we will see more from the Capital in the coming months, as we prepare for the November release. Signing off for now, and may the odds be ever in your favor.


Images: Lionsgate

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