Universal Pictures and Blumhouse have released the first trailer for the new horror film Happy Death Day.
In Happy Death Day, Jessica Rothe (La La Land) plays a college student who relives the day of her slaying until she discovers her killer’s identity. Basically a fun twist on Groundhog Day with a horror movie framing device. It’s just the sort of hip, modern slasher aimed at youthful viewers that could be perfect for the Halloween season.
The film is definitely borrowing from many traditional slasher movie iconographies, including a disconcerting mask that the killer wears. Horror movie tropes have been utilized very effectively in films passed — most famously in Wes Craven’s Scream franchise — but the trailer focuses on the film being a mystery ready to be solved rather than an exercise in body-count thrills. But let’s face it, one of the biggest highlights is the use of 50 Cent’s In Da Club, destined to take the horror-movie place of Groundhog Day‘s I Got You Babe by Sonny & Cher.
Check out the trailer for Happy Death Day below:
The premise might seem a little similar to a host of other horror films but if it’s even in the same vein as 2015’s The Final Girls, in which a young girl and her group of friends are trapped inside an 80s horror movie, having to face the movie’s killer in order to escape, then we could be in for a fun ride.
Happy Death Day is directed and co-written by Christopher Landon, who last worked with Blumhouse on Paranormal Activity: The Marked Ones in 2014, and more recently directed the 2015 horror-comedy Scouts Guide to the Zombie Apocalypse. The film is written by noted comic book scribe Scott Lobdell and Landon. Happy Death Day also stars Israel Broussard, Ruby Modine, Rachel Matthews, Charles Aitken, Jason Bayle, Phi Vu, and Donna Duplantier.
With two movies earning way more than $100 million at the U.S. box office — Split and Get Out — Blumhouse is already having one hell of a 2017. Could Happy Death Day help launch Blumhouse into the box office stratosphere?
Universal Pictures will release Happy Death Day in theaters October 13. Yes, that’s Friday, the 13th. Same day Netflix releases David Fincher’s new serial killer series serial killer series Mindhunter.